Samsung has brought its digital art platform, the Samsung Art Store, to select OLED models in its 2026 TV range. This marks the first time the feature appears on Samsung OLED TVs. Until now, the Art Store was available only on The Frame series, QLED LCD models, and micro RGB TVs.
Why This Matters Now
OLED panels have historically carried a risk of burn-in when showing static images for long periods. Samsung limited the Art Store to avoid this issue. Recent advances in OLED technology, including better anti-burn-in measures, have given the company enough confidence to extend the feature.
The Art Store provides access to a large collection of digitized artworks. Sources report over 5,000 pieces, including classics like the Mona Lisa and works by artists such as Leonardo da Vinci.
Supported Models
The feature arrives on flagship 2026 OLED TVs:
- S95H (US market, with metal bezel)
- S99H (Europe market, with metal bezel)
These models use brighter QD-OLED panels in sizes from 55 to 77 inches, while the 83-inch version uses Tandem WOLED technology.
More affordable 2026 OLED lines, such as the S90H and S85H, do not support the Art Store at launch. They use older panel types.
How It Works on OLED
Users get full access to the Art Store catalog. However, unlike The Frame TVs, these OLED models lack automatic switching to artwork when idle. Users must select pieces manually.
The TVs feature a matte, glare-free finish and replaceable metal frames in some variants. This setup helps the screen resemble a framed print, with reduced reflections for better art viewing.
Subscription Details
A paid subscription is required for full access. In the US, it costs about $5 per month. In Europe, the price is around €5 per month.
This update comes after Samsung expanded the Art Store to more models in recent years, first to Neo QLED and QLED in 2025.
Also Read: Xiaomi Rolls Out HyperOS 3 Update to Xiaomi 12, 12S Series and Select Models
