Apple has officially scheduled a special event for March 4, 2026. The company shared the date through its Apple Events page and social channels, describing it as a “special Apple Experience event.”
The event will stream live at 10:00 a.m. Pacific Time (1:00 p.m. Eastern Time, 9:00 p.m. Pakistan Time). It will focus on new hardware in the Mac and iPhone lines, with a clear emphasis on more affordable options.
Expected Products
Multiple reports and supply-chain leaks point to the following items likely to appear:
Budget MacBook (MacBook Air refresh or new entry-level model)
- Expected to use the M4 chip (or possibly a lower-binned variant).
- Likely 13-inch or 13.6-inch display.
- Aimed at students and first-time Mac buyers.
- Pricing expected below the current base MacBook Air.
iPhone 17e
- Positioned as a lower-cost iPhone 17 model (similar to iPhone SE role).
- Likely features a modern design with a single rear camera.
- Expected to include Apple Intelligence support.
- May use an A18 or A18 Pro chip.
- Aimed at users wanting iOS features without flagship pricing.
Other possible announcements include updated iPad models or minor MacBook Pro refreshes, but the budget MacBook and iPhone 17e appear as the main focus.
Why This Event Matters
Apple typically holds a March event for education-focused or entry-level products. The timing aligns with back-to-school season in many countries and gives Apple a chance to refresh the lower end of its lineup before the main fall iPhone event.
The event also shows Apple continuing to expand its hardware range with more accessible options while maintaining premium features like Apple Intelligence.
No exact product names or prices have been confirmed. Apple will reveal full details during the March 4 livestream.
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