Samsung executives have indicated that television prices could increase in 2026. The company points to a global shortage of memory chips as the main reason.
The shortage stems from strong demand for memory in AI data centers. This has driven up costs for components used in consumer products, including TVs.
What Samsung Executives Said
At CES 2026 in Las Vegas, Samsung leaders addressed the issue directly.
Co-CEO TM Roh noted that the memory situation affects a wide range of products. He described it as unprecedented and said no company can fully avoid its effects.
Wonjin Lee, head of global marketing, added that semiconductor supply problems will impact everyone. He mentioned that costs are already rising and the company may need to adjust product prices at some point.
Samsung prefers not to pass these costs to buyers. However, leaders suggest some changes may become necessary.
Why Memory Costs Matter for TVs
Modern televisions rely on DRAM and NAND flash memory. These handle processing, smart features, and system operations.
TVs do not need the high-performance memory used in AI servers. Still, production shifts toward AI needs have reduced supply for standard components.
Market research from Omdia shows that DRAM prices for TVs doubled in the second half of 2025 compared to earlier in the year. Analysts expect further rises in 2026.
Broader Effects on Consumer Electronics
The memory crunch extends beyond televisions.
It affects smartphones, home appliances, and other devices. Samsung’s semiconductor division reported record profits in late 2025 from high memory prices.
Yet this benefits the chip-making side while pressuring the consumer product divisions.
Analysts predict the tight supply could last into 2027 or longer. Major producers focus capacity on AI-related memory.
What This Means for Buyers
Current TV models may hold steady prices for now if based on older contracts.
New 2026 models or contract renewals could reflect higher costs.
Budget and mid-range TVs often run on thin margins. These segments may see the biggest adjustments.
Premium sets have more room to absorb increases without major retail changes.
Shoppers planning a purchase might consider acting sooner. Existing stock and deals could offer better value before any shifts take effect.
The situation remains fluid. Samsung continues working with suppliers to manage impacts over the long term.
Also Read: Gigabyte Reveals New OLED Monitors for 2026
