Sony has filed for the “True RGB” trademark in Japan and Canada. This move points to branding for its 2026 Bravia TV lineup. The filing covers LED displays, television sets, and related tech. It comes after Sony showed off RGB LED prototypes earlier this year.
The company plans to use RGB LED backlights in flagship models. These sets aim to push LCD performance with better color and light output. Expect announcements at CES 2026 in January.
What True RGB Means for Displays
RGB LED tech uses separate red, green, and blue lights for backlighting. This setup skips white LEDs to hit purer colors and wider ranges. Sony claims it can reach up to 4,000 nits of brightness.
Key gains include:
- Higher color volume without filters
- Wider viewing angles than standard Mini-LED
- Peak brightness that matches or beats OLED in some scenes
Sony sticks to its mix of LCD and OLED options. This keeps premium picks across budgets.
Models Set for True RGB
Supply checks show two lines getting the upgrade: Bravia 7 II and Bravia 9 II. Sizes will span 50 inches to 115 inches.
The Bravia 9 II could lead as the top model. It builds on the current Bravia 9’s Mini-LED base. A Bravia 5 II might add standard Mini-LED for mid-range buyers.
How It Stacks Up Against Rivals
Samsung calls its version “RGB microLED” and launched a 115-inch set in 2025. Hisense and TCL push RGB Mini-LED too, but in fewer sizes so far.
Sony’s filing sets it apart with “True RGB.” This could spark talk on who owns the pure-color claim. LG focuses on OLED advances for 2026.
Full details may drop soon. Sony has stayed quiet on exact dates beyond early 2026. For now, the trademark fuels buzz for brighter, truer screens ahead.
