Recent filings and supply chain reports point to Sony preparing a major update to its Bravia lineup. The company has secured trademarks for “True RGB,” tied directly to new LED display tech for televisions. This comes as Sony eyes a 2026 rollout, building on prototypes shown earlier this year.
Trademark Hints at Branding Shift
Sony filed for “True RGB” in Japan and Canada back in October. The registration covers LED displays and TV sets, as confirmed through public records. Industry watchers first noted the move via a Sony-focused news site.
This name likely brands Sony’s version of RGB LED backlighting. Unlike standard Mini-LED setups that rely on white LEDs, this system uses separate red, green, and blue LEDs. The goal: better control over colors right from the light source.
Also read: Sony Just Trademarked “True RGB” – 2026 Bravia TVs Will Be Insane
Tech Under the Hood
Sony demoed the core tech months ago. It pairs a high-density LED array with custom signal processing. Each LED can adjust independently, leading to gains in several areas:
- Color range: Wider gamut for more lifelike tones.
- Viewing spread: Holds detail better off-center.
- Light output: Pushes past current Mini-LED limits.
- Power use: Cuts draw by about 20% in tests.
Reports tie this to VA LCD panels from suppliers like TCL CSOT and AUO. Anti-glare coatings and angle-boosting layers may join in on higher-end units.
Models and Sizes on Deck
Leaks from Asian sources outline two key series getting the upgrade: Bravia 7 II and Bravia 9 II. These could span 11 variants total, from compact to wall-filling screens.
Here’s a breakdown based on supply chain tips:
| Series | Sizes (inches) | Dimming Zones | Peak Brightness (nits) |
|---|---|---|---|
| Bravia 7 II | 50, 65, 75, 85 | Up to 5,100 | 2,000–2,500 |
| Bravia 9 II | 65, 75, 85, 98, 100, 115 | Up to 15,000 | Up to 4,000 |
The Bravia 9 II stands out with its zone count and brightness target. Smaller 50-inch options aim at mid-tier buyers, while 115-inch giants target premium installs.
Sony plans to keep OLED in play, with a Bravia 8 III QD-OLED refresh expected alongside. No word yet on pricing, but these could sit above some OLED rivals.
Rollout Timeline
Expect reveals at CES in Las Vegas this January. Full launches may follow mid-year. Sony execs have dodged firm dates but nodded toward 2026 as the focus.
Rivals like Samsung (with MicroRGB) and Hisense already ship early RGB models. TCL and LG gear up for their takes too. Sony’s entry could heat up the high-end LCD space.
What It Means for Buyers
These specs suggest a push to close gaps with OLED in color and contrast. Brighter peaks suit well-lit rooms, while dense dimming fights light bleed. Still, real-world tests will tell if claims hold.
For now, the 2025 Bravia 9 remains a strong Mini-LED pick. Those holding out might wait for True RGB hands-on.
